Tuesday, April 19, 2011

big willy style #theproductisthemarketing


The Boat's favourite micro-brewery, BrewDog (of Tactical Nuclear Penguin and Punk IPA repute)are back with a special limited-edition beer to mark the forthcoming royal wedding of Prince William and Kate Middleton on April 29th.

The beer, Royal Virility Performance contains aphrodisiacs Viagra, chocolate and Horny Goat Weed.

James Watt co-founder of BrewDog says:
“With this beer we want to take the wheels off the royal wedding bandwagon being jumped on by dozens of breweries; The Royal Virility Performance is the perfect antidote to all the hype. A beer should be brewed with a purpose, not just because some toffs are getting married.”


The craft ale will cost £10 per bottle, with all proceeds going to the charity for young homeless, Centrepoint, and will only be available to buy from the BrewDog.com website on the day of the wedding.

'Arise, Prince Willy'.

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